Retarget Them Across The Web

Your brand has customers at each stage in the sales funnel. Some are at the beginning, and just getting familiarized with what you have to offer. Others are at the end, ready to convert and make a purchase from you.

Every step of the way, you have to be there to provide content that will take them one step closer to conversion.

Unlike the people already shopping in your store, readers of your blog may not be quite ready to buy from you. And while the primary goals of content marketing are not to produce a sale immediately, it’s great when it actually happens and it’s certainly worth trying. Since it’s unclear whether they’re ready to purchase or not, it’s going to be up to you to guide them towards a purchase with relevant and valuable content.

There are a few core methods for moving your blog readers towards a purchase:

1. Get Them To Subscribe

Offering to subscribe website visitors to your email list after they read one of your blog posts. Then send them specific content, like shopping guides, comprised of products that are available in your online store.

2. Retarget Them Across The Web

Remarketing to them via Google ads to purchase a product they read about on your blog. For example, if they clicked on your shopping guide to shoes, you could then ensure that images of these shoes pop up in Google ads as they’re surfing the web.

3. Retarget Them on Facebook & Instagram

Retargeting your readers on Facebook with ads. Insert compelling images from your ecommerce store and blog posts into the ads.

4. Place Smart Internal Links Within Your Content

Placing links to products within each blog and calls-to-action on the bottom of every blog post. If readers enjoy your blog content, they may want to see what else you have to offer.

The following are some examples of effective blog posts that may persuade readers to purchase from ecommerce stores. You can draw upon these for inspiration in your own online shop and use them to try and convert your own website visitors.